Hold for Three was created by two best friends who believe strength shows up in many forms. As a Pilates instructor, Hanna saw how the right grip socks could support a client’s form and instantly boost their confidence. She wanted socks that performed and also made people feel amazing the moment they slipped them on.

Natalie brings a different kind of strength to our brand. As a cancer survivor, she understands resilience, hope, and the power of community. Her story inspires one of our core beliefs: taking a moment to hold during hard physical or mental times, whether it is in a plank in class or during a challenging moment in your life.

Together, we built a brand that blends performance, comfort, and purpose. 3% of our profits support cancer patients and families, so our impact reaches far beyond the studio.

Hold for Three is here to help you feel grounded, confident, and supported in every move you make.